conceptual design:
Once the problem has been defined, the creative work begins… The design is conceived -perhaps in its most pure form- during the conceptual design phase.
My intent is to find a solution that merges the pragmatic with the artistic, into a practical and innovative response. During conceptual design the focus is upon the forest, not the trees- so to speak. These drawings are often diagrammatic, with the intent of communicating a strategy and gathering initial feedback in preparation for the next phase.
As the design concept is fleshed out into three dimensions, the schematic design is born. In the course of my design process, Conceptual and Schematic design are closely linked and most often approached in one integral Conceptual/Schematic design phase.